Why a SaaS Customer Hasn’t Truly Churned After They Cancel: How To Win Back Churned Customers
From our research, you can win back up to 34% of customers who cancelled your product. Here’s how you can leverage this huge opportunity to expand revenue.
Scott Hurff
What Is a Reactivation Campaign and How You Can Implement One (With Examples)
Just because you’ve lost a customer doesn’t mean they’re gone forever. There are specific strategies you can use to win back customers who have already churned.
That’s where reactivation campaigns come into play. They’re too easily overlooked by marketing and retention teams, but can increase
6 Cancellation Flow Examples That Reduce SaaS Customer Churn (and How to Build One)
A good cancellation flow not only enables a smooth, positive exit for customers who are determined to cancel—it provides you with an opportunity to retain them by making a compelling case for why they should stay subscribed.
What Is “Willingness To Pay” and How Can You Affect It?
"Willingness to pay" encapsulates the perceived value your SaaS product provides to your target audience. Understanding and harnessing your WTP is crucial to SaaS success.
The Guide to Reducing Customer Attrition
What is customer attrition? How can you reduce your attrition rate? Learn the causes and how you can build a healthier business.
How to Calculate and Increase Your Customer Lifetime Value
Excelling in the SaaS industry means retaining customers and reducing your customer churn. In order to accomplish that, there are plenty of statistics and metrics you need to track and churn-fighting strategies you can implement.
But one of the most important areas to focus on is your customer lifetime value.
Customer Churn Analysis: How to Master SaaS' Most Important Process
Customer churn analysis is the evaluation of your churn rates with the goal of reducing your business' overall churn.