Acting On Your Churn Data

Data alone doesn’t drive change; decisions do.

Just a 1% drop in monthly churn can be as powerful as adding 10% more users over the course of a year.

Here’s how you can achieve that with Churnkey:

A. High Voluntary Churn?

Solutions: Cancel Flows and Insights AI (save 54% customers)

Cancel Flows are designed to understand what makes each customer unique, allowing you to empathize with and respond to their specific situations. Use targeted offers, plan pauses, switches, trial extensions, and intelligent discounts to retain more customers.

Insights AI provides deep analysis of your churn patterns, highlighting which offers work best and how to optimize future retention efforts.

B. High Involuntary Churn?

Solutions: Failed Payment Recovery (+10% ARR lift)

Churnkey’s Payment Recovery Suite ensures that failed payments don’t mean lost customers. Here’s how it works:

Precision Retries: Leverage machine learning to optimize retry schedules, tailoring them to the exact needs of your business and customer base. This minimizes failed payments without requiring any customer intervention.

Dunning Campaigns: When retries aren’t enough or when payments fail due to hard declines, Churnkey’s infrastructure reaches out to customers across email, SMS, and in-app messaging, ensuring every channel is utilized to recover failed payments.

Payment Recovery Wall: If retries and omnichannel campaigns don’t work, deploy a configurable, in-app Payment Wall that restricts access to past-due accounts until the payment issue is resolved.

C. Interested in Winning Back Lost Users?

Solutions: Reactivations

Don’t leave revenue on the table. Churnkey’s Reactivation Campaigns help you win back up to 34% of churned users by sending personalized, targeted offers based on cancellation reasons.

Campaign Segmentation: Easily create unlimited reactivation segments based on timing, customer health, and cancellation reasons. Customize every offer to directly address why users left.

One-Click Reactivation: With just one click, customers can apply your offer and instantly reactivate their subscription without logging in or remembering a password—making the process frictionless and fast.

Personalization: Churnkey automatically integrates customer feedback and sentiment, making each reactivation campaign highly personal and relevant.

D. Want to Predict At-Risk Customers?

Solutions: Customer Health

With Churnkey, you can use Customer Health Scores to identify which users are most at risk of churning before they do. Here’s how it helps:

Revenue Risk Scoring: Predict the amount of revenue at risk, so you know where to focus your efforts in the coming month. Prioritize customers based on low, medium, and high risk.

Sentiment Analysis: Track how your customers feel over time using feedback analysis from Insights AI, helping you spot dissatisfaction before it turns into churn.

Account Health Trends: Visualize how individual accounts change over time and determine whether a customer is trending toward churn or renewal. This helps you deploy the right strategy at the right time.

E. Need to Understand Why Users Churn?

Solutions: Insights AI and Churn Metrics

Churnkey’s Insights AI works tirelessly to gather and analyze qualitative feedback at the point of cancellation. Here’s how it supports retention:

Effortless Feedback Analysis: Automatically collect, categorize, and analyze customer feedback so you can continuously improve your product. You’ll discover areas that customers love, where they feel underserved, and why they leave.

Data Visualization: Easily understand feedback trends through accessible, best-in-class visualizations. This helps your entire team see customer sentiment at a glance, without sifting through raw data.

Always Learning: Insights AI adapts over time, ensuring that it captures evolving customer needs and delivers actionable insights that align with your business goals.