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Churn

What subscription churn is, why it happens, and how to reduce it. Research, frameworks, and tactics from the team building Churnkey.

Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn

Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn

Membership churn refers to the percentage of members who cancel or do not renew their subscriptions over a given period. View membership churn rates of gyms, Costco, Amazon Prime and WeWork.

Unusually High Churn Rate: Benchmarks and How to Fix?

Unusually High Churn Rate: Benchmarks and How to Fix?

Anything over 46% annual churn ie 5% monthly is high for B2B mid-market and B2C companies. For enterprises, anything above 22% annual or 2% monthly is considered high.

Launch: Churn Metrics To Track and Improve Churn

Launch: Churn Metrics To Track and Improve Churn

You can’t improve what you don’t measure—and that’s especially true for retention. At Churnkey, we know retention is the lifeblood of every subscription business, which is why we’re excited to launch Churn Metrics. 🎉 With Churn Metrics, you’ll instantly access insights like churn rate, voluntary

Passive Churn: 9 Best Practices to Fix Passive Churn

Passive Churn: 9 Best Practices to Fix Passive Churn

Passive churn happens when customers are lost due to issues like failed payments or billing errors, without actively choosing to leave. Thankfully, there are ways to reduce passive churn.

How To Interview Churned Customers?

How To Interview Churned Customers?

Interviewing churned customers is a great way to get qualitative feedback to your team. This article shows how you can automate feedback collection with Churnkey.

What Is Involuntary Churn, How To Reduce It, Benchmarks

What Is Involuntary Churn, How To Reduce It, Benchmarks

All involuntary churn issues like payment processing errors, logging out, switching emails, expired credit cards, limit reached, address change and how to solve them.

Churn Rate vs Retention Rate: Two Sides of The Same Coin?

Churn Rate vs Retention Rate: Two Sides of The Same Coin?

Like the two-faced Greek God, Janus, retention rate and churn rate are intertwined.