8 Principles to Guide Your SaaS Pricing Strategy
Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.
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Using Personalized, Targeted Discounts to Extend Customer LTV and Increase Loyalty
Research shows that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%.
Why You Need Cancel Flows: Increase Customer Loyalty, Decrease Churn, and Find New Customer Price Points
Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel.
How to Identify Productive Usage Patterns in Your Product
When it comes to SaaS products, your customers are constantly providing you with an incredibly useful amount of data with regards to your services, products, and overall business. If you know what you’re looking at, that customer data can offer you invaluable insights into your churn rates, product growth,
How to Retain More Customers and Increase LTV by Identifying The Most Valuable Parts of Your Customer’s Lifecycle
SaaS is incredibly unique when it comes to reducing churn and customer retention because, in theory, there’s not a true end to your customer's journey. There’s a ever-evolving customer lifecycle and the lifeblood of your company’s recurring revenue depends on that lifecycle.
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Dunning Management: What Is It and Why Should SaaS Companies Care?
Proactively manage customer and revenue churn through a process known as dunning management.
How To Reduce Customer Churn: Tactics and Strategies for SaaS Leaders
Retention metrics determine company valuations and funding eligibility. So you must ask yourself: how can I reduce customer churn?