When your product has a soul
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Articles
"Churn" isn't a metric, it's people rejecting you—grow from it
The term churn is dehumanizing. What we’re really talking about when we talk about churn is rejection.
Want to Win Back Customers Who Cancel? Get Personal.
The key to successful winback campaigns is personalization and timing.
How Subscription Pauses and Trial Extensions Increase Retention and Decrease Churn
Increasing customer retention and decreasing churn are essential when it comes to growing your SaaS business. But no matter how many churn-reducing tactics you try (gathering customer feedback, creating effective cancel flows, offering targeted discounts, etc.), there are still going to be those inevitable times when customers hit the cancel
Switch Customers to Different Pricing Tiers to Reduce Churn
There are many tactics you can use to reduce churn in your SaaS business, like offering targeted discounts and implementing effective cancel flows. But one of the simplest and most constructive ways to reduce user churn is by redirecting customers with different needs to more relevant pricing tiers. Providing your
8 Principles to Guide Your SaaS Pricing Strategy
Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.
Using Personalized, Targeted Discounts to Extend Customer LTV and Increase Loyalty
Research shows that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%.