"Churn" isn't a metric, it's people rejecting you—grow from it
The term churn is dehumanizing. What we’re really talking about when we talk about churn is rejection.
Articles
Want to Win Back Customers Who Cancel? Get Personal.
The key to successful winback campaigns is personalization and timing.
Switch Customers to Different Pricing Tiers to Reduce Churn
There are many tactics you can use to reduce churn in your SaaS business, like offering targeted discounts and implementing effective cancel flows. But one of the simplest and most constructive ways to reduce user churn is by redirecting customers with different needs to more relevant pricing tiers. Providing your
8 Principles to Guide Your SaaS Pricing Strategy
Creating a pricing model that is consistent and easy for customers to understand can help take the friction out of purchasing decisions.
Using Personalized, Targeted Discounts to Extend Customer LTV and Increase Loyalty
Research shows that offering a medium-sized discount can increase the average future value of a customer by 20% to 25%.
Why You Need Cancel Flows: Increase Customer Loyalty, Decrease Churn, and Find New Customer Price Points
Cancel flows reduce customer churn, increase customer loyalty, and provide valuable data for what makes customer cancel.
How to Identify Productive Usage Patterns in Your Product
When it comes to SaaS products, your customers are constantly providing you with an incredibly useful amount of data with regards to your services, products, and overall business. If you know what you’re looking at, that customer data can offer you invaluable insights into your churn rates, product growth,