Churn Rates for Streaming Services: How Sticky Are Hulu, Disney+, Netflix, and Apple TV+? (Updated Q1 2024)
Streaming services were pioneered by Netflix in 2007, with Hulu launching publicly in 2008. It took until November 2019 for both Disney+ and Apple TV+ to launch.
Streaming Service Customers
Today, each streaming service has millions of customers:
* Hulu has 48.5 million paying subscribers
* Netflix has 247.1 million