Unlocking the secrets of SaaS growth | Corey Haines (SwipeWell, Baremetrics, SavvyCal)

About Corey

I sat down with Corey Haines: marketer, entrepreneur, and podcaster. After his role as Head of Growth at Baremetrics—and consulting with companies like SavyyCal and Riverside.fm—he founded SwipeWell, the only tool dedicated to helping you save, organize, and reference marketing examples.

What we discussed 👇

Corey emphasizes the importance of customer research for finding market fit and shares strategies for using business frameworks to map out campaigns and features. He also discusses productivity and metrics for startups, highlighting the need for sourcing data effectively to track user growth and revenue.

• SaaS success, metrics, and customer research
• Importance of customer research for finding perfect market fit
• Business frameworks for mapping campaigns and features
• Four forces framework to revolutionize psychology, motivation, and business
• Metrics for tracking user growth, revenue, and data effectiveness
• The value of natural sunlight and good sleep for productivity
• The awesomeness of the Star Wars Darth Bane trilogy and Ex Machina film
• High octane tip: get sunlight on body and eyes after waking up
• The journey of SaaS companies and bootstrapping challenges
• Using data to understand customer needs and improve onboarding
• Importance of sharing customer feedback with the entire team
• Focusing on high-leverage projects for optimal productivity
• Balancing deep work and meetings for effective time management
• Closing comments: Embrace the unexpected and enjoy sci-fi entertainment

Find Corey here:

https://www.linkedin.com/in/corey-haines/

https://twitter.com/coreyhainesco

https://www.swipewell.app

https://www.swipefiles.com/

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https://scotthurff.com

https://www.linkedin.com/in/scotthurff/

https://twitter.com/scotthurff

This show made possible by Churnkey:  https://churnkey.co