How to unlock crazy fast customer-led growth in SaaS | Claire Suellentrop (Forget the Funnel)
Claire Suellentrop is co-founder of Forget the Funnel, a fresh marketing approach for SaaS companies.
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Sign UpIn this episode, I sit down with Claire Suellentrop, co-founder of Forget the Funnel. Forget the Funnel is a fresh marketing approach for SaaS companies, a book, an agency, and a series of courses. Claire co-created Forget the Funnel with Georgiana Laudi after her experience leading marketing at Calendly. She's now helped some of the world's top companies unlock needle-moving insights through customer research and Forget the Funnel's approach.
I loved this episode; I went back to take notes I could apply to my own work, focusing on Claire's advice on how to:
- unlock crazy fast customer-led growth
- ask the right research questions to get the best insights
- re-frame marketing to adapt to the unique needs of SaaS businesses
How to listen
What we discuss 👇
- How to apply customer-led growth in SaaS businesses
- Understanding the 'Forget the Funnel' approach
- Importance of customer feedback in business development
- How customer journey mapping can transform your business
- Rethinking Pirate Metrics
- Creating order out of chaos in workload management
- Imagining impactful urban development in SaaS business
- Breaking down large projects into manageable parts
- Customer feedback can uncover business blind spots
- Ideas for developing a plot of land for the neighborhood
- Stockpiling research and data for later in life
Resources
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