Subscription Metrics

Customer churn, driven by cancellations and payment failures, is an inevitable issue for every SaaS business. It silently chips away at your bottom line and, over time, can significantly harm your company's health. Read further to find out how to grow revenue and break through a looming growth

Churnkey partnered with Saas.Group and Usersnap on an annual retention report which helps subscription companies make sense of industry trends and changes. Watch the Webinar here.

"Willingness to pay" encapsulates the perceived value your SaaS product provides to your target audience. Understanding and harnessing your WTP is crucial to SaaS success.

Excelling in the SaaS industry means retaining customers and reducing your customer churn. In order to accomplish that, there are plenty of statistics and metrics you need to track and churn-fighting strategies you can implement. But one of the most important areas to focus on is your customer lifetime value.

Customer churn analysis is the evaluation of your churn rates with the goal of reducing your business' overall churn.

Here are the are five major steps that you’ll take when calculating your own customer health score.