![6 Cancellation Flow Examples That Reduce SaaS Customer Churn (and How to Build One)](https://cdn.getmidnight.com/0c4c04acf192e7bfe1c2225a45815ad6/size/w600/2024/03/6-cancel-flows.jpg)
6 Cancellation Flow Examples That Reduce SaaS Customer Churn (and How to Build One)
A good cancellation flow not only enables a smooth, positive exit for customers who are determined to cancel—it provides you with an opportunity to retain them by making a compelling case for why they should stay subscribed.