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Deep Dive

Long-form analysis of subscription retention topics - from cancel flow design to dunning strategies.
Convert More Free Trials Into Paying Customers With These Novel Strategies

Convert More Free Trials Into Paying Customers With These Novel Strategies

Conversion rates for free-to-paid trials range from 5% to 50%. Here's how to improve those stats.
Scott Hurff Nov 1, 2022
The SaaS founder's guide to inflation

The SaaS Founder's Guide to Inflation

Why don't software founders adjust pricing more frequently, testing higher price points, or at least peg their monthly rates to inflation?
Nick Fogle Aug 1, 2022

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