Why Churn Prediction ≠ Churn Reduction, and What To Do Instead
On the inherent shortcomings of churn prediction, and how customer retention can be improved with uplift modeling and dynamic point of cancellation offers.
Deep Dive
Dunning Management: What Is It and Why Should SaaS Companies Care?
To ensure long-term success and consistent revenue growth, SaaS companies need to proactively manage customer accounts through a process known as dunning management.
How To Reduce Customer Churn: Tactics and Strategies for SaaS Leaders
As investors continue to look toward retention metrics to determine company valuations and funding eligibility, SaaS leaders must ask themselves: how can I reduce customer churn?
What Is a Good Monthly Churn Rate?
Churn is inevitable in SaaS. And it wreaks havoc on your company’s bottom line. But since a certain amount of churn is inevitable, it can be hard to assess: is your business experiencing too much churn?
What Is Product-Led Growth & Why Does It Matter?
A product-led growth model allows product usage to drive customer acquisition. These products typically grow through word-of-mouth, not traditional marketing or sales channels. Companies using a PLG model leverage their products to create a pipeline of active users.
The 4 Best Customer Retention Software Tools
Customer retention software helps businesses keep track of their customers and improve customer retention rates. The software can help businesses track customer behavior, preferences, and purchase history. It can also help businesses identify at-risk customers and deploy retention strategies.
Convert More Free Trials Into Paying Customers With These Novel Strategies
Conversion rates for free-to-paid trials range from 5% to 50%, depending on whether you require a credit card and a host of other factors. Here's how to improve those stats.