Convert Monthly To Annual Churn: Calculator, Formula, Benchmarks
High monthly churn is devastating. Monthly churn rates above 10% lead to annual churn rates over 70%, which would be catastrophic for most businesses.
Khushi Lunkad
Renewal Rate: 15 Tactical Ideas To Improve And A Calculator
Is your renewal rate healthy? When do users disable auto-renew? How to calculate renewal rates for subscription vs. transactional models? A comprehensive list of tactical ideas across product, organization, payment, psychology, and outreach.
Retention Cohort Analysis: Four Simple Ways
There are four ways to analyze a churn or retention cohort chart. Vertically, horizontally, diagonally, and by monitoring outlier events.
Hard vs Soft Declines: Definition, Calculator, Strategies
Soft declines are temporary issues (e.g., insufficient funds, credit limit exceeded) that can be resolved with precision retries and dunning campaigns. Hard declines are permanent issues (e.g., stolen cards, account closures) and require customer intervention via dunning campaigns.
How To Interview Churned Customers?
Interviewing churned customers is a great way to get qualitative feedback to your team. This article shows how you can automate feedback collection with Churnkey.
Customer Retention Curve: Calculator, Definition, Examples
There are four types of retention curves: declining, flat, and smile curve.
You measure active users (# or % or $) on the x axis. And how that number changes over time.
Retention automation separates growth heroes from growth zeroes
Even a 1% improvement in your retention rate can increase your growth ceiling or MRR by 10%. Retention automation is what makes it a reality.