Why Keith Perhac Built SaaS Tools Marketers Actually Understand

In this episode, Keith Perhac deep dive into marketing attribution and the analytics challenges of growing a bootstrapped SaaS company. Keith shares his journey from CRO agency owner to solo founder and explains how SegMetrics bridges the gap between developer tools and marketer needs, especially when it comes to understanding customer behavior, tracking churn, and optimizing attribution.

About Keith Perhac:

Keith Perhac is the founder and CEO of SegMetrics, a marketing attribution platform built to bridge the gap between marketing data and SaaS performance metrics. With a background in conversion rate optimization and years of experience running a successful CRO agency, Keith has worked closely with info product creators and SaaS companies to turn traffic into high-value, long-term customers. As a solo founder, he brings a unique blend of technical, design, and marketing expertise, building tools that provide deep, actionable insights into customer behavior and business growth.

Here is what we cover:

● Attribution involves identifying both the source of traffic and post-conversion customer traits.
● Tracking is increasingly complex due to multi-device behavior and platform data restrictions.
● Privacy regulations and AI-driven discovery further obscure attribution paths.
● Avoid relying on averages—focus on segmented analysis and performance outliers.
● Attribution models should align with specific business questions and objectives.
● Segmenting conversion rates by traffic source or integration yields actionable insights.
● Churn and LTV data are essential for refining marketing and product strategies.
● SegMetrics bridges the gap between marketing attribution and core SaaS metrics.
● The company transitioned from a free plan to developing a cost-effective GA4 alternative.
● Founded by Keith Perhac, who assumed full leadership after his co-founder departed.
● Keith manages product, design, and marketing, drawing from agency experience.
● Hiring prioritizes developers with strong communication and customer understanding.
● Cross-functional collaboration is crucial for efficiency in small, bootstrapped teams.