Optimizing Google Ads with John Horn, Chief Executive Officer of StubGroup

In this episode, John Horn discusses how businesses can effectively use Google Ads to amplify reach, validate market demand, and optimize ad spend. They compare Google Ads with other marketing channels, explore investment thresholds, key success metrics, attribution challenges, keyword targeting, bidding strategies, landing page optimization, conversion rate improvements, and hiring a Google Ads expert.

About John Horn:

John Horn is the Chief Executive Officer of StubGroup, a premier digital advertising agency and Google Partner recognized in the top 1% of all Google Partners worldwide for performance and customer care. Under his leadership, StubGroup has generated over half a billion dollars in revenue for clients across various sectors, including eCommerce, B2B, B2C, and local services. John has educated over 100,000 students through online courses and StubGroup's YouTube channel.Here is what we cover:

• Google Ads Role: Boosts reach and helps test market demand for new products.
• Google Ads vs. Other Channels: Provides faster insights than SEO and social media.
• Investment & Metrics: At least $2,000/month is needed; key metrics include conversion rate, CTR, and search term relevance.
• Campaign Audits: Fix tracking errors, analyze search terms, and improve landing pages.
• Keyword & Competitor Strategy: Prioritize high-intent keywords; competitor bidding must follow guidelines.
• Bidding Strategies: Manual vs. automated (Target CPA, Maximize Conversions, Target ROAS).
• Landing Page Best Practices: Clear messaging, strong CTAs, fast load speed, and trust signals.
• Conversion Optimization: Use structured A/B testing and focus on impactful changes.
• Hiring a Google Ads Expert: Prioritize experience, reporting consistency, and industry knowledge.

This episode provides actionable insights for maximizing Google Ads performance and ROI.