Content That Converts: Real Talk from a LinkedIn Pro ft. Alex Boyd

In this episode, Alex Boyd shares his journey from sales and agency work to building a product that helps users grow on LinkedIn. He contrasts the high-stress nature of agency life with the scalability and stability of SaaS, highlighting why LinkedIn was the natural platform for Aware. The conversation explores how he builds features based on both user feedback and vision, LinkedIn’s evolving landscape, and tactical strategies for founders to drive growth through the platform.

About Alex Boyd:

Alex Boyd is a seasoned B2B marketing expert and the Co-founder of Aware, focused on helping SaaS and tech companies drive growth through content and thought leadership. He specializes in LinkedIn strategy, demand generation, and leveraging personal branding to build pipeline. Known for his clear, tactical advice and deep understanding of how social platforms fuel business growth, Alex regularly advises founders and marketers on how to turn attention into revenue—especially in crowded, competitive markets.

Here is what we cover:

● From Agency to SaaS: Alex sold his multi-phase agency to build Aware — SaaS offers more stability, scale, and long-term value than services.
● Why LinkedIn?: He built his agency using LinkedIn, so he knew the pain points and what tools were missing for serious users.
● Feature Development: 50% comes from user feedback (e.g., tagging), 50% from vision (e.g., influencer discovery).
● Platform Durability: LinkedIn changes slowly (3–4/10 volatility). SEO is riskier; YouTube is more stable.
● Sustainable Strategy: Long-term wins come from clear messaging, real engagement, and aligning content with your product — not short-term hacks.
● Lead Gen on LinkedIn: Being active can dramatically impact pipeline. Founders using LinkedIn well often outperform similar peers who don’t.
● Content That Converts: Clarity and credibility matter more than design. A solid message beats flashy posts.
● Engagement is Required: Commenting and outbound interaction now drive more growth than just posting.
● Smart Time Use: With 3 hrs/week — post once, spend the rest engaging in your niche. Top creators spend most of their time interacting.
● Fit Matters: LinkedIn works best if your audience is active there. Not all industries (e.g., blue-collar) are a good match.