The "Build vs. Buy" Debate in SaaS – Making the Right Choice (Internal Use Only with Churnkey Leadership)

In this episode, join Jay Nathan (COO, Churnkey), Baird Hall (Co-Founder, Churnkey) and Nick Fogle (Founder & CEO of Churnkey) as they dives deep into the perennial debate of "build vs buy" within the realm of Software as a Service (SaaS).

With a wealth of experience across various types of SaaS companies, including B2B, B2C, and bootstrap ventures, the discussion explores the nuances of this critical decision-making process.

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In this episode, join Jay Nathan (COO, Churnkey), Baird Hall (Co-Founder, Churnkey) and Nick Fogle (Founder & CEO of Churnkey) as they dives deep into the perennial debate of "build vs buy" within the realm of Software as a Service (SaaS). With a wealth of experience across various types of SaaS companies, including B2B, B2C, and bootstrap ventures, the discussion explores the nuances of this critical decision-making process.

*About Nick Fogle:*

Nick is a lawyer turned SaaS Founder and software engineer who works all across the stack. He pioneered the Churnkey prototype to help one of his SaaS companies vanquish churn and reach $140k+ in MRR. When founding Casa with Scott, he co-authored the Wealth Security Protocol and built an industry-leading Bitcoin security application. Ping him on X (@nickfogle) if you ever want to nerd out about personal finance, investments, or Bitcoin.

*Here is what we cover*

📚 Historical context of build versus buy evaluations in the SaaS industry.

🚀 Evolution of SaaS offerings and the impact of AI-driven solutions.

💼 Principles of specialization of labor and opportunity costs in decision-making.

🐔 Analogies like the farm-to-table Chick-fil-A sandwich and the no-code movement.

👥 Considerations for engineering, product development, and customer success teams.

⏱️ Trade-offs involving time-to-market, resource allocation, and long-term growth.

🔍 Insights from real-world examples and customer feedback.

💰 Sales perspectives on navigating build versus buy discussions.

🔨 Reflections on the enduring debate between craftsmanship and pragmatism.

Links:

Baird on LinkedIn: https://linkedin.com/bairdhall

Jay on LinkedIn: https://www.linkedin.com/in/jaynathan/

Nick on LinkedIn: https://www.linkedin.com/in/nickfogle/

Nick on X: https://x.com/nickfogle