Baird Hall

In this episode, Cristina Flaschen shares how she turned her deep frustration with software integrations into a scalable B2B SaaS business. She discusses falling in love with the problem, identifying the right customers, and competing with bigger players by staying focused on product quality and authenticity. Cristina also opens up

In this episode, Liam Martin breaks down the evolving landscape of AI, marketing, and business strategy. The conversation explores the coming disruption from AI, the decline of traditional marketing channels like SEO, and the rising value of product marketing, community, and brand equity. Liam outlines where he sees the most

In this episode, Akshay Maharaj explore his journey from helping YouTubers like Logan Paul globalize content at 17 to building a streamlined, AI-driven platform for creators and brands. He discuss how brands must now act like creators, the risks of creator partnerships, handling global content adaptation, and why a "

In this episode, Alex Boyd shares his journey from sales and agency work to building a product that helps users grow on LinkedIn. He contrasts the high-stress nature of agency life with the scalability and stability of SaaS, highlighting why LinkedIn was the natural platform for Aware. The conversation explores

In this episode, Vova Feldman, founder of Freemius, dives into his story about scaling a side project into a successful SaaS platform supporting indie software creators. Vova shares how Freemius evolved from an MVP to a WordPress-centric monetization engine, eventually expanding into broader software markets. He discuss how community-building, product

In this episode, Keith Perhac deep dive into marketing attribution and the analytics challenges of growing a bootstrapped SaaS company. Keith shares his journey from CRO agency owner to solo founder and explains how SegMetrics bridges the gap between developer tools and marketer needs, especially when it comes to understanding