Understanding Subscription Churn and Why It Matters to Your Business
The types of churn and how you can improve your retention rates.
Articles
The Digital Customer Journey: How to Optimize Acquisition and Retention (With Examples)
The key to customer retention lies in managing their digital journey and meeting their needs at every stage of the process.
The difference between B2B & B2C churn rates
Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates.
How 12 Big Tech Companies Save Millions of Dollars With Cancellation Flows
We've documented where "Big Tech" players are way ahead of the industry with their use of cancel flows.
Retention Metrics to Reduce Churn and Win Back Customers
Understanding these retention metrics is critical for long-term business planning and growth.
How Churn Affects SaaS Company Valuations
Whether you are preparing to sell your SaaS company or want to know its worth, churn rate carries significant weight in your company’s valuation.
When Should I Start Focusing On SaaS Churn?
As a SaaS founder, when should you focus on churn? The short answer is that it's never too late. Here is how to get started evaluating and reducing SaaS churn.