How to Calculate TAM, SAM, and SOM
How to understand your market size and plan more strategically.
Articles
6 Customer Retention Metrics Required for SaaS Growth
Customer retention focuses on reducing churn and capitalizing on the customers you already have, rather than spending money trying to pull in new customers.
The 4 Best Customer Retention Software Tools
Customer retention software helps businesses keep track of their customers and improve customer retention rates.
Convert More Free Trials Into Paying Customers With These Novel Strategies
Conversion rates for free-to-paid trials range from 5% to 50%. Here's how to improve those stats.
The Easiest Way To Manage Seasonal Churn
How to manage your exposure to seasonal churn.
Understanding Subscription Churn and Why It Matters to Your Business
The types of churn and how you can improve your retention rates.
The Digital Customer Journey: How to Optimize Acquisition and Retention (With Examples)
The key to customer retention lies in managing their digital journey and meeting their needs at every stage of the process.