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Dunning Process: 15 Best Practices

Dunning Process: 15 Best Practices

Learn how to retry intelligently, escalate communications, send targeted emails to admins and users, proactively notify via SMS, enable one-click reactivation, offer grace periods, personalize and segment campaigns, track churn metrics, and employ five additional tactics.

Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn

Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn

Membership churn refers to the percentage of members who cancel or do not renew their subscriptions over a given period. View membership churn rates of gyms, Costco, Amazon Prime and WeWork.

Average Churn Rates for Subscription Services: Data From 8 Industries

Average Churn Rates for Subscription Services: Data From 8 Industries

SaaS averages at 4-6% churn rates per month. While ecommerce subscriptions hover at 10-15%. Telecom is lower at 1-2%.

Unusually High Churn Rate: Benchmarks and How to Fix?

Unusually High Churn Rate: Benchmarks and How to Fix?

Anything over 46% annual churn ie 5% monthly is high for B2B mid-market and B2C companies. For enterprises, anything above 22% annual or 2% monthly is considered high.

Passive Churn: 9 Best Practices to Fix Passive Churn

Passive Churn: 9 Best Practices to Fix Passive Churn

Passive churn happens when customers are lost due to issues like failed payments or billing errors, without actively choosing to leave. Thankfully, there are ways to reduce passive churn.

How To Calculate Annual Churn Rate: Five Formulas, Benchmarks

How To Calculate Annual Churn Rate: Five Formulas, Benchmarks

To calculate the annual churn rate, there are five different formulas. They're used in slightly different contexts and can yield different results.

Retention Cohort Analysis: Four Simple Ways

Retention Cohort Analysis: Four Simple Ways

There are four ways to analyze a churn or retention cohort chart. Vertically, horizontally, diagonally, and by monitoring outlier events.