Unusually High Churn Rate: Benchmarks and How to Fix?
Anything over 46% annual churn ie 5% monthly is high for B2B mid-market and B2C companies. For enterprises, anything above 22% annual or 2% monthly is considered high.
Articles
Passive Churn: 9 Best Practices to Fix Passive Churn
Passive churn happens when customers are lost due to issues like failed payments or billing errors, without actively choosing to leave. Thankfully, there are ways to reduce passive churn.
How To Calculate Annual Churn Rate: Five Formulas, Benchmarks
To calculate the annual churn rate, there are five different formulas. They're used in slightly different contexts and can yield different results.
Retention Cohort Analysis: Four Simple Ways
There are four ways to analyze a churn or retention cohort chart. Vertically, horizontally, diagonally, and by monitoring outlier events.
Churnkey Achieves SOC-2 Certification: A Milestone in Data Security
At Churnkey, security has always been at the forefront of our mission. We are excited to announce that we have achieved SOC-2 Certification in addition to GDPR compliance.
Gross Churn vs Net Churn: Calculator, Formulas, and Tactical Tips
If you can't measure gross churn, you can't improve it. This article will not just show you how to measure it, but also proactively measure it for you with an interactive calculator. And then we will also offer lots of tactical tips alongside tool recommendations to make it happen.
![Calculate Customer Retention Rate and Revenue Retention [Calculator]](https://cdn.getmidnight.com/bab419afbc16473e404109264af00187/size/w600/2024/05/Retention-Rate-Calculator-2.jpg)
Calculate Customer Retention Rate and Revenue Retention [Calculator]
A free customer retention rate calculator to understand the health of your business. Learn how calculating dollar retention rate can change the trajectory of your subscription business.