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Khushi Lunkad

Hey, I'm Khushi. I help lead our PLG motion at Churnkey.

Stripe Authentication Required: Meaning and How To Fix?

Stripe Authentication Required: Meaning and How To Fix?

The authentication_required code means the transaction needs more verification, usually through 3D Secure. Proper handling of this code can lead to successful transactions and improved security.

Do Not Honor Decline: Meaning, Stats, and How To Fix?

Do Not Honor Decline: Meaning, Stats, and How To Fix?

"Do Not Honor" is a catch-all decline code used when a bank rejects a transaction without providing a specific reason. See what you can do recover revenue from it.

How To Calculate Annual Churn Rate: Five Formulas, Benchmarks

How To Calculate Annual Churn Rate: Five Formulas, Benchmarks

To calculate the annual churn rate, there are five different formulas. They're used in slightly different contexts and can yield different results.

Convert Monthly To Annual Churn: Calculator, Formula, Benchmarks

Convert Monthly To Annual Churn: Calculator, Formula, Benchmarks

High monthly churn is devastating. Monthly churn rates above 10% lead to annual churn rates over 70%, which would be catastrophic for most businesses.

Renewal Rate: 15 Tactical Ideas To Improve And A Calculator

Renewal Rate: 15 Tactical Ideas To Improve And A Calculator

Is your renewal rate healthy? When do users disable auto-renew? How to calculate renewal rates for subscription vs. transactional models? A comprehensive list of tactical ideas across product, organization, payment, psychology, and outreach.

Retention Cohort Analysis: Four Simple Ways

Retention Cohort Analysis: Four Simple Ways

There are four ways to analyze a churn or retention cohort chart. Vertically, horizontally, diagonally, and by monitoring outlier events.

Hard vs Soft Declines: Definition, Calculator, Strategies

Hard vs Soft Declines: Definition, Calculator, Strategies

Soft declines are temporary issues (e.g., insufficient funds, credit limit exceeded) that can be resolved with precision retries and dunning campaigns. Hard declines are permanent issues (e.g., stolen cards, account closures) and require customer intervention via dunning campaigns.