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Khushi Lunkad

Hey, I'm Khushi. I help lead our PLG motion at Churnkey.

Hard vs Soft Declines: Definition, Calculator, Strategies

Hard vs Soft Declines: Definition, Calculator, Strategies

Soft declines are temporary issues (e.g., insufficient funds, credit limit exceeded) that can be resolved with precision retries and dunning campaigns. Hard declines are permanent issues (e.g., stolen cards, account closures) and require customer intervention via dunning campaigns.

How To Interview Churned Customers?

How To Interview Churned Customers?

Interviewing churned customers is a great way to get qualitative feedback to your team. This article shows how you can automate feedback collection with Churnkey.

Customer Retention Curve: Calculator, Definition, Examples

Customer Retention Curve: Calculator, Definition, Examples

There are four types of retention curves: declining, flat, and smile curve. You measure active users (# or % or $) on the x axis. And how that number changes over time.

Retention automation separates growth heroes from growth zeroes

Retention automation separates growth heroes from growth zeroes

Even a 1% improvement in your retention rate can increase your growth ceiling or MRR by 10%. Retention automation is what makes it a reality.

What Is Involuntary Churn, How To Reduce It, Benchmarks

What Is Involuntary Churn, How To Reduce It, Benchmarks

All involuntary churn issues like payment processing errors, logging out, switching emails, expired credit cards, limit reached, address change and how to solve them.

Churn Rate vs Retention Rate: Two Sides of The Same Coin?

Churn Rate vs Retention Rate: Two Sides of The Same Coin?

Like the two-faced Greek God, Janus, retention rate and churn rate are intertwined.

Revenue Churn And Its Common Pitfalls

Revenue Churn And Its Common Pitfalls

Revenue churn is the loss of revenue from existing customers over a specific period, which can occur through cancellations, downgrades, or non-renewals.