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Khushi Lunkad

Hey, I'm Khushi. I help lead our PLG motion at Churnkey.

SaaS ARR Calculator and Benchmarks

SaaS ARR Calculator and Benchmarks

With our interactive ARR calculator, discover how each component—new ARR, expansion, churn, and more—affects your bottom line. Learn why reducing churn, even by a small percentage, can create significant long-term gains, and explore how benchmarks help you set ambitious, achievable growth targets.

SaaS LTV Calculators: Four Formulas, Benchmarks

SaaS LTV Calculators: Four Formulas, Benchmarks

To calculate the LTV, there are four different formulas. They're used in slightly different contexts and can yield different results.

SaaS Valuation Calculator: How Churn, Growth Rate, and Profit Impacts Valuation

SaaS Valuation Calculator: How Churn, Growth Rate, and Profit Impacts Valuation

We've been through the trenches ourselves. First by selling our bootstrapped company, Wavve, to Calm Capital, and more recently raising $1.5 million for Churnkey’s growth. These experiences taught us what really drives investor value in the SaaS landscape. Most SaaS valuation calculators focus only on growth

Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn

Membership Churn: Benchmarks, Calculator and Best Practices to Improve Churn

Membership churn refers to the percentage of members who cancel or do not renew their subscriptions over a given period. View membership churn rates of gyms, Costco, Amazon Prime and WeWork.

Average Churn Rates for Subscription Services: Data From 8 Industries

Average Churn Rates for Subscription Services: Data From 8 Industries

SaaS averages at 4-6% churn rates per month. While ecommerce subscriptions hover at 10-15%. Telecom is lower at 1-2%.

Unusually High Churn Rate: Benchmarks and How to Fix?

Unusually High Churn Rate: Benchmarks and How to Fix?

Anything over 46% annual churn ie 5% monthly is high for B2B mid-market and B2C companies. For enterprises, anything above 22% annual or 2% monthly is considered high.

Passive Churn: 9 Best Practices to Fix Passive Churn

Passive Churn: 9 Best Practices to Fix Passive Churn

Passive churn happens when customers are lost due to issues like failed payments or billing errors, without actively choosing to leave. Thankfully, there are ways to reduce passive churn.