Retention software for martech and salestech companies.
In martech, every renewal is an audit. Churnkey saves the customers about to cancel and recovers the payments that fail.
Sales and marketing teams already retain more with Churnkey
“No founder wants to think about failed payments or has the time to deal with them. Churnkey stepped up and did it for us.”
Grant Cooper
Co-founder, Cometly
“With Churnkey's Cancel Flows and Payment Recovery, we improved them greatly thanks to feedback received through the platform.”
Tibo Louis-Lucas
CEO, Tweet Hunter
“Because of Churnkey, our marketing team was able to design the best exit funnel that increases LTV, reduces churn, and gives us the right insights to reactivate users.”
Austin Distel
Marketing, Jasper
Who we serve
Built for every martech and salestech company
Lead generation & prospecting
Finding and reaching new prospects at scale.
Sales intelligence & B2B data
Contact data, enrichment, and account intelligence.
Email outreach & deliverability
Cold email, sequences, and inbox placement.
Sales engagement & CRM
Cadences, pipeline, and the system of record.
Marketing automation
Campaigns, nurture, and lifecycle marketing.
RevOps & analytics
Attribution, reporting, and the go-to-market data layer.
ROI calculator
See what Churnkey could save you
Drop in your monthly churned revenue and watch what our martech and salestech customers would recover and save on it.
Revenue kept per year
$223,650
Across our martech and salestech customers, Churnkey saves 32.0% of cancellations and recovers 53.1% of failed payments. On your numbers, that is $12,000 saved and $6,638 recovered every month.
Based on Churnkey's martech and salestech customers, trailing 12 months.
The churn problem
There are eight ways martech users slip away
The stack got too crowded
Every renewal is an audit. Tools that do not clearly earn their seat get cut first.
Nobody logged in
Seats sit idle. Once usage drops to zero, the tool becomes the easy line item to cancel.
The data went stale
Wrong emails and dead numbers erode trust fast. Bad data is the most common cancel reason in reviews.
Deliverability collapsed
For outreach tools, when emails stop reaching the inbox, the reason to pay disappears.
They didn't see the ROI
One underwhelming campaign and the buyer cancels on a single line: I do not see the ROI.
Only needed it for one campaign
The work is seasonal. They pull the value once, then leave until the next push.
Too expensive per seat
At team pricing, every seat gets scrutinized, and a cheaper option is one click away.
Switched to a cheaper tool
Low switching costs mean a rival with the same promise can pull them away in an afternoon.
The insight
The cheaper the seat, the faster it churns.
Cheap, self-serve tools keep the smallest share of their revenue. Most sales and marketing software sits in that band, so a seat you win cheaply is a seat you lose fast.
Net revenue retention
Top quartile, by price (%)
| Net revenue retention | Top quartile, by price (%) |
|---|---|
| Tools under $10 per seat | 65%Worst-retaining tier |
| Tools over $500 per seat | 109% |
Source: ChartMogul SaaS Retention Report, 2023 (2,100+ SaaS businesses).
Industry voices
Retention is the problem martech keeps talking about
“Every company I've ever seen that tried to solve this late struggled.”
Matthew Tharp
CEO, Hunter.io · Churn.fm
“We now know that people are leaving not because the software doesn't work but because they're not experiencing success.”
Raul Kaevand
CEO, Instantly.ai · GetLatka
“Per-seat is no longer the atomic unit of software.”
Andreessen Horowitz
a16z · Outcome-based pricing
“Every day is now a potential revenue event, or a churn event.”
Kyle Poyar
Growth Unhinged · Growth Unhinged
1Ask
Understand why users leave
Via a survey step
Collects why the user is leaving.
Why are you leaving?
Your feedback helps us improve.
And a freeform feedback
Free text captures the nuance behind why users actually leave.
Anything else we should know?
Honest feedback helps us improve. We read every reply.
2Offer
Give them a reason to stay
Pause
A pause temporarily halts the subscription for a set number of months. Users who are between projects or in a slow stretch stay on the product without the pressure of an active charge.
Pause between campaigns.
Your lists, sequences, and settings stay in place. Start again when the next campaign kicks off.
Come back when pipeline picks up.
Freeze billing through the slow quarter. Everything is ready the day you return.
Plan switch
A plan switch moves the user to a lower tier or a usage-based plan. For users who find the monthly charge hard to justify, it keeps them active at a price that matches how they actually use the product.
Keep the tool. Lower the bill.
Move to a plan that matches how much your team actually uses.
Only pay for the seats you use.
Drop the seats sitting idle and keep the ones your team lives in.
Trial extension
A trial extension grants more time before the next charge. It gives users who have not yet seen a result room to get there before they decide.
Your first campaign needs a few weeks.
Give your first full sequence room to work. Take 30 more days on us.
Run one real campaign first.
Thirty more days, no charge, to see the replies come in.
Onboarding help
An onboarding offer routes the user to a real person before they finalize the decision. When the problem is a missing workflow rather than a missing feature, a short session brings the customer back.
Most of the value is in the setup.
A short session with our team gets your sequences and data dialed in.
Tell us what's missing.
Some of what you need may already be there, or close. Talk to the team before you go.
Adaptive Offers
Adaptive Offers uses machine learning to find the right discount amount and duration for each user rather than defaulting to a fixed percentage, so a save does not come at the cost of an already-thin margin.
Your next month is on us.
The first weeks matter most. Stay on and your next month is free.
You have been here a while.
Keep your plan at 30% off for the next full year.
Usage credits
A credit applies a one-time amount rather than reducing the recurring price, giving the user an immediate reason to stay without a permanent pricing change.
This month, on us.
A credit toward this month while your next campaign spins up.
A thank-you credit.
A one-time credit for sticking with us this long.
3Segment
Every user is different. Treat them that way
Segment by subscription age
Route a week-one signup into a different flow than a power user on month twelve. The curious tourist and the committed resident are not the same person, and they should not see the same offer.
Segment by usage
A user burning through credits and a user who has not logged in for three weeks need different responses. Pass usage, credits consumed, and feature adoption straight from your product and segment on any of them.
Segment by plan tier
A twenty-dollar self-serve user and a five-hundred-dollar team plan are different economics. Give each a flow that reflects what the customer is actually worth to you.
4Optimize
Test, watch, and stay compliant
A/B test your flows
Run a pause against a downgrade for the same cancel reason. Let the data decide which one keeps more users on the product.
Stay compliant
Self-serve marketing subscriptions fall under the FTC's click-to-cancel rules. Churnkey's compliance mode keeps your Cancel Flow aligned with consumer protection requirements without your team tracking every update.
Session recordings
Watch exactly how users move through the Cancel Flow. See where they hesitate, what they skip, and what makes them stay.
Churnkey Data
What Churnkey does for martech and salestech companies
Across our martech and salestech customers, Cancel Flows save 32.0% of attempted cancellations and Payment Recovery reclaims 53.1% of failed payments.
Company A
48.9% voluntary
Company B
29.5% voluntary · 23.5% involuntary
Company C
28% voluntary · 67.5% involuntary
Company D
26.8% voluntary · 52.9% involuntary
Company E
26.6% voluntary · 68.4% involuntary
Average estimate
32% voluntary · 53.1% involuntary
Company C
$2,899,933
recovered in failed payments
67.5% recovery rate
Company D
$27,601
recovered in failed payments
52.9% recovery rate
Company B
$23,736
recovered in failed payments
23.5% recovery rate
Understand
The nuance is in the comments
You are getting thousands of free-text cancel responses every month. Reading them by hand is impossible. Feedback AI reads every response for you and tells you whether the churn is a data problem, a price problem, or a results gap.
Automatic categorization
Freeform feedback is grouped into emergent categories and themes for prioritization and analysis.
MRR connection
Rank the impact of each cancel reason on your bottom line so you know where to focus your product roadmap.
Intelligent search
Use natural language to search for specific feedback, themes, and customers.
Get started with Cancel Flows
There are three ways to deploy Churnkey Cancel Flows in your stack. Pick one, or request a demo.
Request a demoPayment Recovery
Most failed payments are recoverable
Up to 40% of churn is involuntary. Most of it comes from soft declines, like a low balance or a bank timeout, that clear on their own with a well-timed retry. Churnkey reads every decline code, retries the payments that can still succeed, and only asks the customer to update a card when one truly needs it.
Precision Retries
Precision Retries find the moment a card will actually clear
Card issuers allow only a handful of retry attempts before they start blocking you, so each one has to count. Churnkey's models, trained on tens of millions of transactions, pick the time, day, and method most likely to clear for each card type, decline code, and processor.
- Works alongside Stripe to recover about 20% more failed-payment revenue.
- Too many retries make banks flag you, so Churnkey caps and spaces them to protect your approval rate.
Omnichannel dunning
When a retry cannot win, we reach the customer everywhere
Expired and closed cards need the customer to act. Churnkey runs that outreach for you across email, SMS, and an in-app payment wall, all on your own verified domain and branding. Campaigns are segmented by plan, language, time zone, and payment method, and routed to the right billing contact on the subscription.
- SMS opens at 98%, and in our pilots recovered three to four times what email did.
- One-tap, pre-authenticated links, so bypassing the login removes the friction entirely.
- Fixed fees, never a percentage of what you recover.
Payment Recovery Wall
When the emails go unread, ask inside the product
Some customers never open the email. The Wall asks for the card update inside your product, where they already are, and holds back access until the payment clears. It uses your brand styles and your wording, and you decide how firm it gets.
- Lifts recovery of failed payments by 4% to 12%.
- Soft restriction toggles set how much of the product stays usable.
- Past-due customers stop running up usage you are not paid for.
Churnkey Data
The full recovery stack recovers ~53% of failed payments
Got questions?
Common questions
Keep the customers you worked to convert.
Churnkey is the retention infrastructure for martech and salestech companies. Save cancellations, recover failed payments, and turn churn into recurring revenue.
