---
title: "Buildertrend Case Study — Six Figures in Revenue and a New Feedback Pipeline in Five Months"
description: "How Buildertrend achieved a 45% reactivation rate and six figures in increased revenue within five months using Churnkey's cancel flows, Feedback AI, and webhooks."
canonical: "https://churnkey.co/case-studies/buildertrend"
category: "case-study"
related:
  - /case-studies/index.html.md
  - /feature/cancel-flows.html.md
  - /feature/customer-insights-ai.html.md
  - /feature/webhooks.html.md
last_updated: "2026-02-25"
---

# Buildertrend and Churnkey: Five Months to Six Figures in Increased Revenue and a New Product Feedback Pipeline

## Company

Buildertrend is a construction project management app designed for builders, contractors, and remodelers. From mobile scanning to customer portals, financial management, and in-person training (Buildertrend University), they've evolved into an all-in-one solution for running a better construction business. Buildertrend has served over one million customers, tracked over two million projects, and has a presence in over 100 countries.

## The Challenge

Buildertrend has always had a customer-first culture. As the product's surface area grew, their data-centric approach started overwhelming the support team. Customers moving through a homegrown cancellation process produced feedback that lacked data uniformity. The team needed actionable data analysis to make better product decisions — but couldn't just hire a floor of people to wade through the mountains of data.

> "Listening to our clients is the most important thing we do. We look at every piece of feedback we collect and distribute the most actionable, insightful bits to relevant internal teams. We needed a better way to categorize, parse, and score feedback automatically."
> — Charley Burtwistle, Senior Director of Core Subscription at Buildertrend

## The Solution

By funneling cancelling customers into Churnkey's personalized Cancel Flows, Buildertrend started collecting an immense amount of customer feedback. Both quantitative survey responses and qualitative open fields are collected, parsed, and categorized automatically by Churnkey's Feedback AI.

Churnkey and Buildertrend then integrated even further. With a robust webhooks integration, Churnkey now sends everything they collect into Buildertrend's data lake so Data Science teams can access and process data in real time using consistent formats.

> "Churnkey is our one source for cancellation reasons. I know the data is always going to show up structured, organized, and consistent. It's just so good, our teams always ask for more."
> — Charley Burtwistle, Senior Director of Core Subscription at Buildertrend

## The Results

- **45% reactivation rate** for churned customers
- **$570 in revenue saved per customer**
- **Six figures in increased topline revenue** within five months
- **New product feedback pipeline** feeding structured data to internal teams

Churnkey fits right into Buildertrend's data-driven culture. Using Churnkey's cancel flows and data, Buildertrend has tested new price points, gotten a better grasp of their customer base's health, and uncovered new ways to improve the product.

> "The Churnkey team has built and delivered on every promise made. This will be a complete game changer for our business. 10/10 recommend."
> — Charley Burtwistle, Senior Director of Core Subscription at Buildertrend

## Churnkey Products Used

- [Cancel Flows](/feature/cancel-flows.html.md) — Personalized retention experiences with structured surveys
- [Feedback AI](/feature/customer-insights-ai.html.md) — Automated feedback categorization and analysis
- [Webhooks](/feature/webhooks.html.md) — Real-time data integration into Buildertrend's data lake

## Related

- [All Case Studies](/case-studies/index.html.md) — More customer success stories
- [Cancel Flows](/feature/cancel-flows.html.md) — Core retention feature
- [Feedback AI](/feature/customer-insights-ai.html.md) — AI-powered feedback analysis
- [Webhooks](/feature/webhooks.html.md) — Real-time data integration