https://churnkey.co/blog Retention research, product launches, and customer interviews from the team building Churnkey. en Thu, 28 May 2026 00:00:00 GMT https://churnkey.co/people/logo.png https://churnkey.co/blog https://churnkey.co/blog/retention-infrastructure https://churnkey.co/blog/retention-infrastructure Thu, 28 May 2026 00:00:00 GMT Scott Hurff Product Releases Churnkey is becoming the layer powering retention wherever it happens. Introducing our MCP server, open-source cancel flow SDK, and Hosted Cancel Flows. https://churnkey.co/blog/reduce-membership-churn-at-your-car-wash https://churnkey.co/blog/reduce-membership-churn-at-your-car-wash Tue, 12 May 2026 00:00:00 GMT Team Churnkey Car Wash Membership Retention Car wash churn looks like one problem. The data suggests it's actually two, with very different fixes for each. This guide covers 14 tactics and 30 data points on what's actually working. https://churnkey.co/blog/how-to-avoid-losing-customers-to-your-competitors https://churnkey.co/blog/how-to-avoid-losing-customers-to-your-competitors Thu, 23 Apr 2026 00:00:00 GMT Baird Hall Articles Most subscription businesses don't lose customers to competitors overnight; they lose them through accumulated friction, missed value signals, and the silence that follows a support ticket that never got a real answer. https://churnkey.co/blog/the-difference-between-b2b-b2c-churn-rates https://churnkey.co/blog/the-difference-between-b2b-b2c-churn-rates Fri, 17 Apr 2026 00:00:00 GMT Baird Hall Articles Churn Key definitions and industry benchmarks when it comes to churn, as well as the difference between B2B, B2C, and prosumer churn rates. https://churnkey.co/blog/how-to-calculate-tam-sam-and-som https://churnkey.co/blog/how-to-calculate-tam-sam-and-som Fri, 03 Apr 2026 00:00:00 GMT Baird Hall Articles Guides In order to understand your market size and equip yourself with accurate figures, you have to know how to calculate your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). https://churnkey.co/blog/understanding-unit-economics-in-saas https://churnkey.co/blog/understanding-unit-economics-in-saas Fri, 27 Mar 2026 00:00:00 GMT Baird Hall Articles Unit economics determines whether acquiring a new SaaS customer builds enterprise value or destroys it. This guide breaks down the metrics, the levers, and the growth stage where each one has the highest impact on your LTV:CAC ratio. https://churnkey.co/blog/what-is-customer-retention-the-complete-guide-to-keeping-customers https://churnkey.co/blog/what-is-customer-retention-the-complete-guide-to-keeping-customers Tue, 03 Mar 2026 00:00:00 GMT Baird Hall Articles Most SaaS companies approach retention as damage control, something you think about after growth stalls, but the companies that scale sustainably built a retention system before they needed one. https://churnkey.co/blog/gross-retention-vs-net-retention-vs-logo-retention-what-they-are-how-to-optimize-them https://churnkey.co/blog/gross-retention-vs-net-retention-vs-logo-retention-what-they-are-how-to-optimize-them Wed, 25 Feb 2026 00:00:00 GMT Baird Hall Retention Guides Learn how to properly track these important SaaS Metrics and better understand what they mean for your business. https://churnkey.co/blog/launch-structured-follow-up-questions-for-cancel-flows https://churnkey.co/blog/launch-structured-follow-up-questions-for-cancel-flows Tue, 24 Feb 2026 00:00:00 GMT Scott Hurff Product Releases Churnkey's Cancel Flow surveys now support single choice, multiple choice, and hybrid follow-up questions. Turn freeform cancellation feedback into structured data you can act on. https://churnkey.co/blog/customer-acquisition-vs-retention-cost-comparison-guide https://churnkey.co/blog/customer-acquisition-vs-retention-cost-comparison-guide Fri, 20 Feb 2026 00:00:00 GMT Baird Hall Articles Acquiring customers costs more than retention. Learn when to prioritize each strategy and how to optimize your budget allocation. https://churnkey.co/blog/path-to-100m https://churnkey.co/blog/path-to-100m Wed, 04 Feb 2026 00:00:00 GMT Team Churnkey Churnkey Lab We tested where conventional wisdom holds and where it breaks as companies scale, using data from Churnkey. https://churnkey.co/blog/how-to-identify-the-early-signs-of-churn https://churnkey.co/blog/how-to-identify-the-early-signs-of-churn Tue, 03 Feb 2026 00:00:00 GMT Baird Hall Articles Discover the early signs of customer churn that most subscription businesses miss. Detect at-risk customers before they cancel. https://churnkey.co/blog/new-cancel-flow-a-b-tests https://churnkey.co/blog/new-cancel-flow-a-b-tests Mon, 02 Feb 2026 00:00:00 GMT Scott Hurff Product Releases With Cancel Flow A/B Testing 2.0, you get deep statistical rigor, documented decisions, and extensive LTV tracking. https://churnkey.co/blog/churn-rates-for-streaming-services https://churnkey.co/blog/churn-rates-for-streaming-services Mon, 19 Jan 2026 00:00:00 GMT Scott Hurff Articles Churn Compare streaming service churn rates across Netflix, Hulu, Disney+, and more. Updated 2025 benchmarks and insights on subscriber retention. https://churnkey.co/blog/how-to-reduce-churn-in-an-ai-business https://churnkey.co/blog/how-to-reduce-churn-in-an-ai-business Fri, 02 Jan 2026 00:00:00 GMT Baird Hall Articles Standard SaaS retention tactics don't work for AI products. Discover why AI churn is different and get proven strategies to reduce churn. https://churnkey.co/blog/voluntary-churn https://churnkey.co/blog/voluntary-churn Fri, 26 Dec 2025 00:00:00 GMT Baird Hall Articles Most SaaS churn happens because customers choose to leave. Understand voluntary churn, why decisions happen, and how to stop the pattern. https://churnkey.co/blog/whats-a-normal-churn-rate-in-saas https://churnkey.co/blog/whats-a-normal-churn-rate-in-saas Tue, 16 Dec 2025 00:00:00 GMT Baird Hall Articles Churn Experienced SaaS founders try to answer an age-old question. Is my churn rate high? https://churnkey.co/blog/involuntary-churn-benchmarks https://churnkey.co/blog/involuntary-churn-benchmarks Fri, 14 Nov 2025 00:00:00 GMT Team Churnkey Churnkey Lab Stripe This report combines data from Stripe with Churnkey's retention suite to bring you the most comprehensive churn insights on involuntary churn. https://churnkey.co/blog/voluntary-churn-benchmarks https://churnkey.co/blog/voluntary-churn-benchmarks Fri, 14 Nov 2025 00:00:00 GMT Team Churnkey Churnkey Lab Stripe This report combines data from Stripe with Churnkey's retention suite to bring you the most comprehensive churn insights on voluntary churn. https://churnkey.co/blog/coming-october-1-intelligence https://churnkey.co/blog/coming-october-1-intelligence Tue, 16 Sep 2025 00:00:00 GMT Scott Hurff Product Releases Announcing Churnkey Intelligence, a new line of AI products trained on over 700 million tracked billing events and nearly $550 million in additional LTV retained for our customers.