[{"data":1,"prerenderedAt":123},["ShallowReactive",2],{"/blog/launch-cancel-flow-a-b-testing":3},{"id":4,"title":5,"articleSection":6,"author":7,"body":8,"category":6,"coverBuilder":106,"cta":107,"ctaBody":106,"ctaTitle":106,"dateModified":108,"datePublished":109,"description":110,"draft":111,"extension":112,"hideCover":111,"image":113,"meta":114,"navigation":115,"ogImage":106,"path":116,"readTime":117,"seo":118,"sidebarCta":106,"stem":119,"tags":120,"wordCount":121,"__hash__":122},"blog/blog/launch-cancel-flow-a-b-testing.md","Launch: Cancel Flow A/B testing","Product Releases","scott",{"type":9,"value":10,"toc":100},"minimark",[11,15,22,27,30,59,70,75,78,82,85],[12,13,14],"p",{},"Getting everything right when it comes to setting up a cancel flow can be overwhelming: right segment, right copywriting, right questions, right offers.",[12,16,17],{},[18,19],"img",{"alt":20,"src":21},"","/images/blog/launch-cancel-flow-a-b-testing/figure-1.webp",[23,24,26],"h2",{"id":25},"simplifying-your-decisionmaking-process","Simplifying your decisionmaking process",[12,28,29],{},"🤩 That's why getting our new A/B testing suite in your hands is incredibly exciting:",[31,32,33,41,47,53],"ul",{},[34,35,36,40],"li",{},[37,38,39],"strong",{},"A/B tests are"," easy to deploy from within the Churnkey admin and don't require any intervention from data or engineering teams.",[34,42,43,46],{},[37,44,45],{},"Testing happens at"," the cancel flow segment level, which means you have the freedom to modify any details you'd like—from copy to offers and everything in between.",[34,48,49,52],{},[37,50,51],{},"A copy of a Churnkey Cancel Flow"," segment is made automatically so you don’t have to copy and paste anything. Just modify what you want to test, and you’re done.",[34,54,55,58],{},[37,56,57],{},"We handle experimentation"," for you, deterministically randomizing cancel flow sessions based on customer ID.",[12,60,61,62,69],{},"You can create an A/B test for any one of your Cancel Flow Segments. ",[63,64,68],"a",{"href":65,"rel":66},"https://app.churnkey.co/flows/all?ref=churnkey.co",[67],"nofollow","Simply select \"Create A/B Test\""," in the dropdown next to one to begin.",[12,71,72],{},[18,73],{"alt":20,"src":74},"/images/blog/launch-cancel-flow-a-b-testing/figure-2.webp",[12,76,77],{},"Once you’ve run enough sessions through your A/B test to discover a statistically significant result, you can end the A/B test by choosing a winner. Once chosen, the winning Cancel Flow Segment will replace the test and become the selected flow for that particular segment.",[23,79,81],{"id":80},"more-to-come","More to come",[12,83,84],{},"Churnkey’s Cancel Flow is the most modern, adaptable, and easy to use in the subscription industry. A/B tests are live in every account today.",[12,86,87,88,93,94,99],{},"And if you aren’t a Churnkey customer, ",[63,89,92],{"href":90,"rel":91},"https://app.churnkey.co/register?ref=churnkey.co",[67],"start a free trial"," or ",[63,95,98],{"href":96,"rel":97},"https://savvycal.com/churnkey/strategy?ref=churnkey.co",[67],"book a meeting with us"," now.",{"title":20,"searchDepth":101,"depth":101,"links":102},3,[103,105],{"id":25,"depth":104,"text":26},2,{"id":80,"depth":104,"text":81},null,"newsletter","2025-01-23","2023-01-24","Churnkey’s Cancel Flow is the most modern, adaptable, and easy to use in the subscription industry. A/B tests simplify your decision-making process.",false,"md","/images/blog/launch-cancel-flow-a-b-testing/a-b-tests.webp",{},true,"/blog/launch-cancel-flow-a-b-testing","1 min read",{"title":5,"description":110},"blog/launch-cancel-flow-a-b-testing",[6],251,"OJo4iM7xmp_FFIWm-daic0BytNe1tzlcGmXZ5sitrlQ",1787075318623]