[{"data":1,"prerenderedAt":310},["ShallowReactive",2],{"/blog/dunning-email-examples":3},{"id":4,"title":5,"articleSection":6,"author":7,"body":8,"category":6,"coverBuilder":294,"cta":295,"ctaBody":294,"ctaTitle":294,"dateModified":294,"datePublished":296,"description":297,"draft":298,"extension":299,"hideCover":298,"image":300,"meta":301,"navigation":302,"ogImage":294,"path":303,"readTime":304,"seo":305,"sidebarCta":294,"stem":306,"tags":307,"wordCount":308,"__hash__":309},"blog/blog/dunning-email-examples.md","9 dunning emails examples with do's and don'ts","Articles","team-churnkey",{"type":9,"value":10,"toc":278},"minimark",[11,15,18,24,78,81,90,95,98,103,110,117,121,126,131,135,140,145,150,154,159,164,168,173,185,189,194,199,203,208,218,222,227,237,241,246,256,260,266,269,272],[12,13,14],"p",{},"Here’s the thing: the old playbook for failed payment recovery—a simple dunning email campaign—just isn’t cutting it anymore.",[12,16,17],{},"This strategy might recover a few payments, but it’s not enough to handle the growing complexity of today’s payment failures.",[12,19,20],{},[21,22,23],"strong",{},"Typically, best-in-class dunning emails have a few key differences:",[25,26,27,31,34,37,45,48,51,54,57,60,63,66,69,72,75],"ul",{},[28,29,30],"li",{},"it's a sequence, not a one-off email",[28,32,33],{},"you control the timing",[28,35,36],{},"you control the messaging for each email",[28,38,39,40,44],{},"you can personalize it, and not just the ",[41,42],"binding",{"value":43},"first\\_name"," but blend in user profile data, subscription data, and usage data naturally into the copy",[28,46,47],{},"you pair them up with dunning SMS and in-app pause walls",[28,49,50],{},"you offer a one-click card updater without users have to log in",[28,52,53],{},"you can send from different senders to maximize open rates",[28,55,56],{},"you send to different receivers (account admin vs user)",[28,58,59],{},"you can track success rates and a/b test these campaigns",[28,61,62],{},"you send in the users' time zones and localize to their language",[28,64,65],{},"edits are easy to make without dev resources",[28,67,68],{},"you can exclude enterprise accounts that need a more personal touch",[28,70,71],{},"you can create pause offers and discounts that are easy to apply or automatically apply",[28,73,74],{},"you can create them in your brand and design language",[28,76,77],{},"you can collect partial invoices",[12,79,80],{},"When you look at the templates below, you'll only be able to view the copy and the messaging. But what you might not see is the behind-the-scenes operations that create category leaders.",[12,82,83,84,89],{},"So, take these templates with a pinch of salt. Be inspired by them. But lean towards a retention automation tool like ",[85,86,88],"a",{"href":87},"/","Churnkey"," that can handle it all and deliver results right away.",[91,92,94],"h2",{"id":93},"dunning-email-examples","Dunning email examples",[12,96,97],{},"Each example comes with a screenshot and a little helper text explaining the good in each.",[99,100,102],"h3",{"id":101},"_1-spotifys-dunning-email","1. Spotify's dunning email",[104,105,107],"article-action-card",{"variant":106},"yellow",[12,108,109],{},"Simple, mobile-friendly email with as little text as possible. A single CTA in brand colors. Manages expectation that payment retries will happen automatically to reduce support costs.",[12,111,112],{},[113,114],"img",{"alt":115,"src":116},"","/images/blog/dunning-email-examples/image-16.webp",[99,118,120],{"id":119},"_2-duolingos-dunning-email","2. Duolingo's dunning email",[104,122,123],{"variant":106},[12,124,125],{},"Duolingo's dunning email goes through Stripe or in-app notifications via PlayStore/Apple Store. So they aren't able to customize the copy or the timing.",[12,127,128],{},[113,129],{"alt":115,"src":130},"/images/blog/dunning-email-examples/image-19.webp",[99,132,134],{"id":133},"_3-canva-dunning-email","3. Canva dunning email",[104,136,137],{"variant":106},[12,138,139],{},"Canva sends a sequence of emails. Some are plain-text and some aren't.",[12,141,142],{},[113,143],{"alt":115,"src":144},"/images/blog/dunning-email-examples/canva-1.webp",[12,146,147],{},[113,148],{"alt":115,"src":149},"/images/blog/dunning-email-examples/canva-2.webp",[99,151,153],{"id":152},"_4-veeds-dunning-email","4. Veed's dunning email",[104,155,156],{"variant":106},[12,157,158],{},"Veed uses a sequence of emails, personalized to the user's name. They also mention the last four digits on card number so people know which card caused an error.",[12,160,161],{},[113,162],{"alt":115,"src":163},"/images/blog/dunning-email-examples/image-20.webp",[99,165,167],{"id":166},"_5-amazons-dunning-email","5. Amazon's dunning email",[104,169,170],{"variant":106},[12,171,172],{},"Provides all necessary details like Order ID, a way to login, reasons why it would have failed.",[174,175,177],"article-figure",{"alt":115,"src":176},"/images/blog/dunning-email-examples/image-9.webp",[12,178,179],{},[85,180,184],{"href":181,"rel":182},"https://www.regpacks.com/blog/payment-failed-email-templates/?ref=churnkey.co",[183],"nofollow","Source: Regpack",[99,186,188],{"id":187},"_6-calendlys-proactive-email","6. Calendly's proactive email",[104,190,191],{"variant":106},[12,192,193],{},"This is a proactive email vs a dunning email. It is sent before a payment fails.",[12,195,196],{},[113,197],{"alt":115,"src":198},"/images/blog/dunning-email-examples/image-21.webp",[99,200,202],{"id":201},"_7-slacks-dunning-email","7. Slack's dunning email",[104,204,205],{"variant":106},[12,206,207],{},"Slack's dunning email looks almost like an invoice. It gives a lot of information.",[174,209,211],{"alt":115,"src":210},"/images/blog/dunning-email-examples/image-5.webp",[12,212,213],{},[85,214,217],{"href":215,"rel":216},"https://chargeover.com/blog/failed-payment-notices-saga-continues?ref=churnkey.co",[183],"Source: ChargeOver",[99,219,221],{"id":220},"_8-hulus-dunning-email","8. Hulu's dunning email",[104,223,224],{"variant":106},[12,225,226],{},"Love the illustration of the card breaking. This is a reactivation email, sent after the window before an at-risk subscription can be recovered.",[174,228,230],{"alt":115,"src":229},"/images/blog/dunning-email-examples/image-10.webp",[12,231,232],{},[85,233,236],{"href":234,"rel":235},"https://postmarkapp.com/guides/dunning/email-examples?ref=churnkey.co",[183],"Source: Postmark",[99,238,240],{"id":239},"_9-gsuites-dunning-email","9. GSuite's dunning email",[104,242,243],{"variant":106},[12,244,245],{},"GSuite offers an deadline to fix the error which others didn't provide. The renewal process isn't easy to do though: you have to go through a lot of steps to renew. The CTA is 'Sign In' which is not ideal to improve conversion.",[174,247,249],{"alt":115,"src":248},"/images/blog/dunning-email-examples/image-12.webp",[12,250,251],{},[85,252,255],{"href":253,"rel":254},"https://saasemailtemplates.io/template/payment-failure-g-suite-basic-for-99domains-1?ref=churnkey.co",[183],"Source: Messaged",[91,257,259],{"id":258},"how-churnkey-can-help","How Churnkey can help?",[12,261,262,263,265],{},"Unlike other email service providers, ",[85,264,88],{"href":87},"'s failed payment recovery integrates directly with your native billing provider in 1-click.",[12,267,268],{},"Clicking on the email CTA opens up a page to update the card. It's as frictionless as you'd like it to be. Everything is on-brand, personalized, and customizable.",[12,270,271],{},"So, save your team the time and adopt the best dunning software there is.",[12,273,274],{},[85,275,277],{"href":276},"/feature/payment-recovery/dunning-campaigns","Build Your Dunning Emails",{"title":115,"searchDepth":279,"depth":279,"links":280},3,[281,293],{"id":93,"depth":282,"text":94,"children":283},2,[284,285,286,287,288,289,290,291,292],{"id":101,"depth":279,"text":102},{"id":119,"depth":279,"text":120},{"id":133,"depth":279,"text":134},{"id":152,"depth":279,"text":153},{"id":166,"depth":279,"text":167},{"id":187,"depth":279,"text":188},{"id":201,"depth":279,"text":202},{"id":220,"depth":279,"text":221},{"id":239,"depth":279,"text":240},{"id":258,"depth":282,"text":259},null,"newsletter","2024-12-16","Dunning email examples from companies like Duolingo, Canva, Slack, Spotify and more.",false,"md","/images/blog/dunning-email-examples/dunning-emails.webp",{},true,"/blog/dunning-email-examples","3 min read",{"title":5,"description":297},"blog/dunning-email-examples",[6],615,"-CiWrJd9em63Awz9mC1OEUgIx4esEfGmNm5aKQGOzgg",1786729733707]